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We’re thinking about metaverse collaboration the wrong way

By December 4, 2021Newsletters

Disclosure: Qualcomm is a client of the author.

I’ve been at the Qualcomm Snapdragon Tech Summit in Hawaii this week, where a Facebook executive appeared on stage for a virtual conversation inside Meta’s new collaboration offering. As I watched the discussion, it became clear that the main benefit was more social than collaborative. It reminded me of when I was hooked on the old “City of Heroes” multi-player game. While initially I played it to progress my character, eventually I played just because I’d developed several friends that I liked hanging out with virtually. The experience, while collaborative during game play, became more social between events; we chatted about personal interests, our kids, our work, and got to know and trust each other.

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Robert Crossland

Author Robert Crossland

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