For long-time Microsoft watchers, there might have been a moment of déjà vu last month as the Redmond, Wash. developer announced its upcoming Windows 11 operating system.
The moment? When they read this line in the company’s official Windows 11 FAQ: “If you’re currently shopping for a new PC look for ‘Free upgrade to Windows 11’ on the fact tag.”
A decade and a half ago, Microsoft used something similar to market the PCs that were supposed to run its then-impending Windows Vista, with stickers at retail and labels online stating which machines were “Vista Capable.”
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