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Apple, EarthLink, and the digital transformation of everything

Can you imagine life without the internet?

Yet, 23 years ago when Apple introduced the iMac, internet access was expensive and unreliable. Even so, then-CEO Steve Jobs was among the first to see that connectivity should be baked inside the product that you got.

This is the story of EarthLink and Apple.

The trends of change

Back in ’98 when Apple’s returnee-interim CEO launched the iMac, the company had captured at least three computing trends that drove the product’s global success and pushed Apple into ascendancy:

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Robert Crossland

Author Robert Crossland

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