So, you’ve written your first blog for your new WordPress site. You may have even followed our steps in part one of this blog. Before you publish, there are a few other important steps to consider to make sure your blog is exactly how you need it before you press that important “Publish” button and find your words posted for the whole internet to read. You’ll want to make sure that your blog is informative, easy-to-read, and contributes to your website as a whole. For this post, we are going to talk about a few tips and tricks to make your blog clear, concise, and readable for your intended audience.
Write the Perfect Beginning and Ending
Sometimes the beginning and ending of your blog can become the most difficult of the writing and editing process.
The beginning of your blog should include your blog’s “focus keyword,” the main topic of your blog. Keep this section succinct and to the point so you can get to the meat of your blog.
For the ending, try to consider a “call to action.” Find a way to get people to react to your blog, to engage with your material. Include a poll, or a post, or a statement like “to find out more about ___ don’t forget to check out ____.” If want to use your blog entries to get people to buy your products, or to read other entries in your blog, this is an excellent place to put that information.
Don’t Rely on Spell Check
Whether you write with the in-browser spell and grammar checker or use the spell/grammar check used in your word processor, don’t rely on the computer to check your writing. All od the words in the following sentence is technically spelled right:
“Weather you like to reed or right, you should edit you’re work.”
“Trim the Fat” by removing filler.
While optimal length of a blog is 400-600 words, do not use filler words just to reach an arbitrary word limit.
Many words are just “filler” and don’t contribute to the blog or writing as a whole. Examples of “filler” words are:
Very: To quote Mark Twain, “Substitute ‘damn’ every time you’re inclined to write ‘very’; your editor will delete it and the writing will be just as it should be.”
In general: This phrase is used to summarize or lump a large group of things together.
Seem: Seem is vague. If something seems to be a certain way, try saying that it “is” that way or “appears” that way. Example: “Bob seems tired of his son’s music tastes.” Try “Bob is tired of his son’s music tastes” or “Bob appears to dislike his son’s music, but secretly has the same favorite song.”
Basically: This word is used far too often and is often unnecessary.
Literally : The word is over used and literally used in places where things are not literal.
A lot (or any nonspecific number phrases): The phrase is probably fine in informal blogs, like if you are writing about your love of a musical group (I’ve been to a lot of concerts). However, if you are writing formal or professional blogs, use a specific number. (Tommy at Fashion Design Company has designed ‘a lot’ of skirts this year). Instead say something like (Tommy at Fashion Design Company has designed over thirty skirts this year).
This is not an all-inclusive list of filler words. You will find many of them in your re-read of your text. The heuristic on filler words is quite simple: If the word or phrase does not contribute to your sentence’s clarity, then it is unnecessary.
Preview your Post
Using WordPress, you have the opportunity to preview your posts before publishing. Simply click on the “Preview” button in the publish widget in your WordPress Dashboard. Your blog will open in another tab, showing you what it will look like when it is fully published. This will also show you formatting errors with your pictures and headers.
ALWAYS preview your posts before publication.
Now that you’ve followed the steps in this blog and in Part I your blog is ready to post and reach your readers!